Good editorial design helps communicate.

Editorial design exists to highlight content - the images and the text. It helps tell the story in a compelling way, exciting the reader, helping inform, and never becoming too loud of distracting on its own that it would take away from the content itself.

As an editorial and graphic designer for a high-end Chinese-American magazine, I had to learn how to create layouts with copious amounts of text. I abided by strict rules on how the languages could be displayed next to each other. I learned the nuances of typography, as well as the importance of consistency and detail-oriented work. I adapted each design based on the brand, mood and purpose of the article. The topics focused on promoting luxury Chinese-American lifestyles, ranging from high-end travel resorts, highlighted products, events, designers, and much more.